Why the pursuit of thickness?

Normally, we divide smart devices into different kinds by their screen sizes. A device which is below 7 inches is a cell phone, 7 inches to 12 inches is called a tablet, 12-17 inches may be a laptop, and then larger is a desktop or TV and other large-screen smart devices. In fact, it is not the display size deceding it，but the volume and weight are. A mobile phone is mobile because it can be mobile. How to make cell phone products thinner and lighter has been the direction of flagship products continue to make efforts in the past few years, but few rugged phone brands focus on that. In the end, rugged phones are still cell phones. The pursuit of endurance is not to completely sacrifice the grip, the balance can still be improved through R&D.

Visual thickness reduction (B2021)

How can the same thing look thinner?

Plan A： Add layer lines and textures to the middle frame.

Plan B： Gathering the edge of middle frame

But , there is much more to consider than just adding lines or gathering edge for IIIF150.

From the very beginning of the B2021 design, the IIIF150 team considered more than just aesthetics. As a rugged phone, we added two pieces of aluminum alloy to the center frame to add a sense of refinement. Besides being beautiful, we also wanted to enhance the structural strength of the product's mid-frame through metal, because we always remember that we are a triple defense phone.

Whole machine thickness reduction (R2022)

In addition to the visual thickness, IIIF150 pays more attention to the thickness of the whole body. The thickness not only affects the appearance, but also directly affects the feeling of lying down. On the product details page, we will indicate the thickest position of the camera module and the thickness of the prone position，because the camera module is now commonly protruding from the product. If we take a longitudinal perspective of the product body, we will find that these key devices determine the thickness like battery cover, battery, metal bracket, screen, NFC chip and etc. In which the battery has an impact of more than 50% on the thickness of the whole machine. In R2022, the flagship product, we have improved the battery package without reducing the 8300 battery capacity. Compared with the friendly products, we have 2300mAh more capacity than the other side with the same thickness. For IIF150's flagship product, we will not compromise anywhere.

X Reduced Thickness (see you in June)

Back to the original question of the IIIF150 team, why are all rugged phones thick black bricks? We solved the problem of color by giving users more personalized choices, trying to use higher cost and better design to solve the whole machine under large battery. But why have conventional products and rugged phones been two extreme opposites? Rugged products must be facing extreme outdoor scenarios? Do we have a further choice? See you in June!